Danish producer launches ‘world’s first non-alcoholic gin’

17th July, 2017 by Annie Hayes

Danish gin brand Herbie has launched a non-alcoholic product distilled with juniper, Danish apples, lavender and orange peel, called Herbie Virgin.

Danish gin brand Herbie has launched non-alcoholic variant Herbie Virgin

Produced in Denmark by rum producer Anders Skotlander and Herbie CEO Anders Bilgram; the spirit is described by Herbie as “the first non-alcoholic gin in the world”.

It is produced using the same production methods and equipment as the original expression – which has become one of the best-selling gins on the Danish market since its launch in December 2016.

“It has been very interesting to develop a product with the taste of gin, but without the alcohol,” said Bilgram. “We believe there is a big market for alcohol free alternatives for people who don’t drink or just want to drink less alcohol.”

For the first six months of 2017 the Herbie Gin team have been focused on the Danish market, but are now ready to export.

The team can currently produce 200,000 bottles of gin per annum, but say that the recipe is “scaleable”, with plans to up production to one million bottles per year within five years.

Skotlander explained: “We are looking for importers in both the UK and central Europe, these are the most important markets for us.”

9 Responses to “Danish producer launches ‘world’s first non-alcoholic gin’”

  1. Jo Forker says:

    I am very surprised by your reporting on this gin, surely Seedlip non alcoholic gin was the world’s first?

    • Annie Hayes says:

      Hi Jo,

      Thanks for your message. I believe Seedlip markets itself as a non-alcoholic botanical spirit, rather than a non-alcoholic gin, because it is not juniper-forward. However the title of “world’s first” is Herbie’s claim, not ours, hence the quotation marks.

      Kindest regards,

      Annie

  2. Geer Akkers says:

    Then (according to the EU law) it can not be called Gin!

    • That is why we call it “non alcoholic gin”. We can not call it just a “gin” because of the abv at 0,0.

      • Geer Akkers says:

        But the fact is that you use the word “Gin” According to the EU law, the minimum ABV for Gin has to be 37,5% ABV

        • Jay says:

          They do not actually have the word “Gin” on the bottle so they are not labelling them selves as a gin and therefor not breaking EU Law. If others want to promote them as a “non-alcoholic Gin” then that is completely allowed because in essence that is what they are.

  3. Barbara Daughtrey says:

    Thought that all Gin had to be above 37.5% proof

  4. Sue allain says:

    Hello. Where can I buy this?

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