TOTC’s top 10 best international brand ambassadors

15th June, 2017 by Annie Hayes

These are the world’s best international spirits brand ambassadors – a job that is as demanding as it is rewarding – as longlisted by the Tales of the Cocktail Spirited Awards 2017.

An audience member takes a picture as Bacardí ambassador Dickie Cullimore makes a presentation at the Bacardí Legacy Cocktail Competition 2017

Earlier this week the New Orleans-based spirits and cocktail festival named the nominees for each of the 24 categories in the 2017 Spirited Awards.

While it’s often pipped as the best job in booze, the role of brand ambassador is not solely adventures, events, and a home bar stocked with your favourite spirit. Though a natural progression for many modern bartenders, the job demands late nights, endless travel and constant schmoozing.

Many of the skills that make a solid bartender will also make for a great brand ambassador: charisma, knowledge, confidence, credibility, intuition, work ethic, storytelling and energy. Discover the individuals who have honed these skills so well, they’ve been recognised as the best in their field in the pages that follow.

Click through to view profiles of the world’s best international brand ambassadors, as selected by the Spirited Awards 2017 judging panel.

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