Top 10 spirits marketing campaigns in May 2017

1st June, 2017 by Nicola Carruthers

Icelandic vodka brand Reyka makes its TV debut, Jägermeister targets millennials with a new brand identity, and Tanqueray No. Ten takes to the British countryside by train in our latest pick of top marketing campaigns.

Reyka vodka made its TV debut last month

In sports-related marketing, Diageo launched a global campaign for its Captain Morgan rum brand starring retired Manchester United and England footballer Rio Ferdinand, while Fever-Tree partnered with Antigua Sailing Week to become its official mixer provider.

Tequila Cazadores launched the first instalment of its Born in Los Altos De Jalisco marketing campaign, which tells the stories of local characters from Arandas, Jalisco; while Rémy Cointreau looked to target “a new generation” of drinkers with its Cointreau liqueur through a £1 million UK marketing campaign.

Meanwhile, Islay Scotch whisky Laphroaig reintroduced its #OpinonsWelcome campaign for a fourth year, asking drinkers to recount their first experience of the heavily peated whisky.

Click through to the following pages for the top 10 marketing campaigns launched in May 2017.

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