The top 10 best-selling Cognac and brandy brands

27th June, 2017 by Kristiane Sherry

4. McDowell’s No. 1 Brandy

2016: 2.20m
2015: 2.70m
% change: -18.52%
Place last year: 2

How the mighty fall. McDowell’s No 1. Brandy stacked up as the world’s second largest brandy brand in our ranking last year, second only to industry giant Emperador. Yet the brand had a disastrous 2016, shedding almost one-fifth of its total case sales, a performance that won it the dubious honour of a bronze medal in the fastest declining standings. What went wrong? It’s tricky to pin the blame on just one factor, with the Indian market going through a time of great turbulence, and parent company United Spirits going through its own internal strife culminating in the departure of controversial former chairman Vijay Mallya. Can McDowell’s No. 1 recover? The setback has pushed the brand back to 2012 levels, but if it built volumes before it can do it again.

4 Responses to “The top 10 best-selling Cognac and brandy brands”

  1. Dawn Lambert says:

    Where is Hennessy in this list?

    • Kristiane Sherry says:

      Hi Dawn,
      As noted in the Martell entry on the 7th page, Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales.

  2. JJF says:

    Hennessy is not privately owned but is part of the public company LVMH.

  3. i have purchased enough hennessy, i could probably have 1/3 of its stock. love that stuff, but i think i have been getting screwed on the price. love it! i have, in the last year—except for 1 month—switched over to the french stuff—i think it is french! nevertheless, a bit disappointing news regarding hennessy. my uncle will miss his hennessy-cream drops, as we play bridge, then poker. oh, well!

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