The top 10 best-selling Indian whisky brands

22nd June, 2017 by Kristiane Sherry

Challenges abounded across the Indian whisky market in 2016. But which brands stood strong while others crumbled under pressure? Fortunes were mixed among the world’s biggest selling brands.

If there’s one word to describe the growth in the Indian whisky segment in 2016 it would be ‘patchy’. From creeping prohibition laws to demonetisation and changes to alcohol retailing legislation, the category faced real challenges and volumes were squeezed.

Yet despite the testing business environment, some whiskies flourished. Our Brand Champion, Radico Khaitan’s 8pm, saw volumes soar by more than 37%, with Pernod Ricard’s Blenders Pride and United Spirits’ Hayward’s Fine also securing double-digit growth. Elsewhere in the top 10, four more brands managed to push on into positive volume territory, proving that it is possible to maintain growth in tough times.

Will the category’s fortunes improve looking forward into 2017? As regulatory changes stabilise, it is likely that producers will enjoy a period of calm. But others are adapting – and if United Spirits’ move to a franchise model is any indicator, we can expect to see the structure of the Indian whisky industry shaken up. The question is which brands will capitalise on this new normal to flourish.

Click through the following pages to discover the top 10 best-selling Indian whiskey brands, listed in order of their nine-litre case sales.

3 Responses to “The top 10 best-selling Indian whisky brands”

  1. Anupam Das says:

    Please guide me to choose the right whisky.

  2. Seems like these brands are a must try.

  3. Must try Indian whisky brands

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