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Brand Champion

Top 150 spirits brands by volume

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The Brand Champions Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2012 2013 2014 2015 2016 %+/­
1 Jinro Jinro Soju N/A 66.50 70.40 71.50 71.97 0.66%
2 Officer’s Choice Allied Blenders Whisky – Indian 18.10 23.80 28.42 32.90 32.85 ­0.15%
3 Emperador Alliance Global Group Brandy 31.00 33.00 33.00 30.50 28.00 ­8.20%
4 Smirnoff Diageo Vodka 26.30 26.10 25.60 25.80 25.50 ­1.16%
5 McDowell’s No.1 United Spirits Whisky – Indian 18.20 22.30 24.20 24.60 25.50 3.66%
6 Imperial Blue Pernod Ricard Whisky – Indian 8.84 10.93 14.06 17.50 18.01 2.91%
7 Royal Stag Pernod Ricard Whisky – Indian 13.99 14.76 16.06 17.28 17.99 4.11%
8 Johnnie Walker Diageo Whisky – Scotch 19.70 20.10 17.90 17.60 17.40 ­1.14%
9 Bacardi Bacardi Rum 19.79 19.11 18.18 17.42 17.23 ­1.09%
10 Tanduay Tanduay Distillers Rum 19.60 14.00 17.00 16.50 16.60 0.61%
11 McDowell’s No.1 Celebration United Spirits Rum 15.10 16.20 16.60 16.20 14.90 ­8.02%
12 Jack Daniel’s Brown­Forman Whiskey – American 10.95 11.50 11.70 12.21 12.49 2.26%
13 Absolut Pernod Ricard Vodka 11.40 11.40 11.10 11.02 11.00 ­0.18%
14 Pitú Pitú Cachaça 10.54 10.57 10.61 10.64 10.93 2.73%
15 Captain Morgan Diageo Rum 10.00 10.30 10.40 10.30 10.70 3.88%
16 Original Choice John Distilleries Whisky – Indian 10.90 10.00 10.50 10.70 10.11 ­5.56%
17 Velho Barreiro Tatuzinho Cachaça 9.20 9.80 9.80 9.90 9.90 0.00%
18 Martini Vermouth Bacardi Vermouth 11.67 10.81 9.94 9.37 8.88 ­5.23%
19 Old Tavern United Spirits Whisky – Indian 8.90 8.70 8.60 9.40 8.80 ­6.38%
20 Hayward’s Fine United Spirits Whisky – Indian 4.70 8.30 9.60 7.40 8.20 10.81%
21 Jim Beam Beam Suntory Whiskey – American 6.30 6.89 7.37 7.35 8.03 9.18%
22 JD & Cola RTD Brown­Forman RTD 4.94 4.90 4.70 4.61 7.85 70.28%
23 Iichiko Sanwa Shurui Shochu 8.21 8.01 7.99 7.78 7.81 0.39%
24 Khortytsa Global Spirits Vodka 5.29 6.32 7.02 7.29 7.51 3.02%
25 Jägermeister Mast­Jägermeister Bitters 6.90 7.20 6.80 6.90 7.10 2.90%
26 Żubrówka Roust Vodka 3.90 4.40 5.18 6.15 7.10 15.45%
27 Bagpiper United Spirits Whisky – Indian 11.50 9.50 7.90 7.20 7.00 ­2.78%
28 Crown Royal Diageo Whisky – Canadian 5.20 5.50 5.30 6.20 6.80 9.68%
29 Ballantine’s Pernod Ricard Whisky – Scotch 5.81 6.01 6.13 6.22 6.70 7.72%
30 Baileys Diageo Liqueurs 6.50 6.50 6.20 6.30 6.40 1.59%
31 Jameson Pernod Ricard Whiskey – Irish 4.09 4.64 4.93 5.34 6.24 16.85%
32 Blenders Pride Pernod Ricard Whisky – Indian 4.00 4.20 4.82 5.58 6.19 10.93%
33 New Mix Brown­Forman RTD 5.66 5.11 5.25 5.73 6.15 7.24%
34 8PM Radico Khaitan Whisky – Indian 4.87 4.76 4.30 4.10 5.65 37.80%
35 Ypioca Diageo Cachaça 6.50 6.50 5.20 4.90 4.80 ­2.04%
36 Ricard Pernod Ricard Anis 3.94 4.84 4.77 4.62 4.77 3.25%
37 Royal Challenge United Spirits Whisky – Indian 1.50 1.80 2.50 3.60 4.70 30.56%
38 Gordon’s Diageo Gin 3.90 3.70 3.60 4.40 4.60 4.55%
39 Grant’s Willliam Grant & Sons Whisky – Scotch 4.46 4.71 4.37 4.35 4.48 2.90%
40 Svedka Constellation Brands Vodka 3.82 3.95 4.08 4.20 4.40 4.71%
41 Krupnik MBWS Vodka 5.10 5.00 3.50 4.00 4.40 10.00%
42 Chivas Regal Pernod Ricard Whisky – Scotch 4.83 4.68 4.59 4.39 4.26 ­2.96%
43 Pyat Ozer Alcohol Siberia Group Vodka 6.97 6.33 5.47 4.20 4.20 0.00%
44 Havana Club Pernod Ricard Rum 3.81 3.89 4.01 4.01 4.19 4.49%
45 Grey Goose Bacardi Vodka 3.83 3.85 3.96 3.95 3.98 0.76%
46 Skyy Gruppo Campari Vodka 3.70 3.80 3.85 3.95 3.90 ­1.27%
47 Sauza Beam Suntory Tequila 3.30 3.56 3.67 3.73 3.83 2.65%
48 Bombay Sapphire Bacardi Gin 2.61 2.77 3.03 3.33 3.76 12.91%
49 Belenkaya Synergy Vodka 7.26 6.07 4.72 3.47 3.72 7.27%
50 Magic Moments Radico Khaitan Vodka 2.52 2.91 3.20 3.50 3.63 3.71%

The Brand Champions Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2012 2013 2014 2015 2016 %+/­
51 Aguardiente Antioqueño Fabrica de Alcoholes y Licores de Antioquia Aguardiente 4.37 4.25 4.17 2.49 3.57 43.71%
52 Malibu Pernod Ricard Liqueurs 3.74 3.66 3.43 3.42 3.55 3.80%
53 J&B Diageo Whisky – Scotch 4.20 4.00 3.70 3.50 3.50 0.00%
54 Morosha Global Spirits Vodka 2.09 3.26 3.26 3.43 3.47 1.17%
55 Old Admiral Brandy Radico Khaitan Brandy 3.53 3.93 3.50 3.30 3.47 5.15%
56 Stolichnaya SPI Group Vodka 3.40 3.30 3.30 3.40 3.47 2.00%
57 Yeni Diageo Raki N/A N/A 3.50 3.50 3.40 ­2.86%
58 Kanoka Asahi Breweries Shochu 3.30 3.40 3.40 3.40 3.40 0.00%
59 Aperol Gruppo Campari Bitters 2.55 2.55 2.70 2.95 3.40 15.25%
60 Dreher Gruppo Campari Brandy 3.25 3.30 3.35 3.35 3.30 ­1.49%
61 Russian Standard Roust Vodka 2.90 3.00 3.10 3.20 3.30 3.12%
62 Suntory Kakubin Suntory Spirits Whisky – Japanese 2.80 2.90 3.19 3.62 3.29 ­9.12%
63 Campari Gruppo Campari Bitters 2.85 2.95 3.10 3.15 3.28 4.13%
64 Soplica Roust Vodka 1.40 2.00 2.00 2.52 3.10 23.02%
65 Finlandia Brown­Forman Vodka 3.23 3.45 3.09 3.19 3.01 ­5.61%
66 William Peel MBWS Whisky – Scotch 2.50 2.65 2.75 2.90 3.00 3.45%
67 Tanqueray Diageo Gin 2.10 2.20 2.40 2.60 3.00 15.38%
68 William Lawson’s Bacardi Whisky – Scotch 2.58 2.80 3.06 3.11 2.99 ­3.86%
69 Red Square Halewood International Vodka 2.63 2.69 2.65 2.90 2.96 2.07%
70 Medoff Eastern Beverage Co Vodka N/A N/A 3.35 3.19 2.93 ­8.15%
71 Burnett’s Heaven Hill Vodka 2.04 2.35 2.61 2.86 2.90 1.47%
72 Dewar’s Bacardi Whisky – Scotch 3.04 2.95 2.70 2.68 2.80 4.48%
73 Director’s Special Black United Spirits Whisky – Indian 2.80 2.60 2.30 2.50 2.80 12.00%
74 Beefeater Pernod Ricard Gin 2.52 2.63 2.58 2.68 2.76 2.99%
75 Black Nikka Asahi Breweries Whisky – Japanese 1.80 1.80 2.00 2.40 2.70 12.50%
76 Zoladkowa Czysta De Luxe Stock Spirits Group Vodka 4.35 4.90 4.20 2.47 2.65 7.29%
77 Seagram’s Pernod Ricard Gin 2.86 2.75 2.68 2.50 2.63 5.20%
78 Label 5 La Martiniquaise Bardinet Whisky – Scotch 2.51 2.51 2.58 2.58 2.59 0.39%
79 Pinnacle Beam Suntory Vodka 2.70 2.82 2.55 2.52 2.56 1.63%
80 Patrón Patrón Spirits International Tequila 2.00 2.08 2.15 2.19 2.47 13.17%
81 Ketel One Diageo Vodka 2.40 2.40 2.40 2.40 2.40 0.00%
82 Cîroc Diageo Vodka 2.20 2.20 2.60 1.80 2.40 33.33%
83 Gosudarev Zakaz Synergy Vodka 1.30 1.57 1.64 1.81 2.38 31.42%
84 Evan Williams Heaven Hill Whiskey – American 1.43 1.65 1.87 2.14 2.29 7.00%
85 McDowell’s No.1 Brandy United Spirits Brandy 2.30 2.40 2.40 2.70 2.20 ­18.52%
86 Green Mark Roust Vodka 6.90 5.80 4.20 2.54 2.20 ­13.39%
87 De Kuyper Beam Suntory/De Kuyper Liqueurs 4.00 2.22 2.25 2.18 2.16 ­0.92%
88 Martell Pernod Ricard Cognac 2.01 1.93 1.93 2.16 2.14 ­0.93%
89 Bell’s Diageo Whisky – Scotch 2.50 2.50 2.50 2.20 2.10 ­4.55%
90 Barcelo Ron Barcelo Rum 1.61 2.12 2.17 2.04 2.07 1.57%
91 Bangalore Malt Whisky John Distilleries Whisky – Indian 0.00 0.09 0.75 1.10 2.06 87.36%
92 Canadian Club Beam Suntory Whisky – Canadian 1.90 1.89 1.89 1.94 2.02 4.33%
93 Muginoka Suntory Spirits Shochu 2.24 2.13 2.13 2.04 2.02 ­0.98%
94 Rémy Martin Rémy Cointreau Cognac 1.92 1.76 1.65 1.90 2.00 5.26%
95 Contessa Radico Khaitan Rum 2.40 2.57 2.70 2.70 1.98 ­26.67%
96 Black Velvet Constellation Brands Whisky – Canadian 2.01 1.96 2.06 2.02 1.97 ­2.48%
97 Paul Masson Grande Amber Constellation Brands Brandy 1.30 1.33 1.60 1.92 1.94 1.04%
98 Director’s Special United Spirits Whisky – Indian 2.00 1.70 2.10 2.10 1.90 ­9.52%
99 Seagram’s 7 Crown Diageo Whiskey – American 2.40 2.40 2.40 2.00 1.90 ­5.00%
100 Sobieski MBWS Vodka 2.30 2.20 2.00 2.00 1.90 ­5.00%

The Brand Champions Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2012 2013 2014 2015 2016 %+/­
101 Zytniowka Roust Vodka 0.65 0.81 1.28 1.60 1.80 12.50%
102 Black & White Diageo Whisky – Scotch N/A 1.20 1.30 1.40 1.80 28.57%
103 Maker’s Mark Beam Suntory Whiskey – American 1.30 1.44 1.49 1.62 1.74 7.59%
104 Passport Pernod Ricard Whisky – Scotch 1.20 1.43 1.63 1.94 1.74 ­10.31%
105 Wyborowa Family Pernod Ricard Vodka 1.61 1.88 1.39 1.55 1.70 9.68%
106 Buchanan’s Diageo Whisky – Scotch 1.90 1.90 1.60 1.40 1.70 21.43%
107 Old Port Rum Amrut Distillers Rum 1.37 1.51 1.76 1.92 1.69 ­11.98%
108 Eristoff Bacardi Vodka 2.22 2.02 1.85 1.76 1.66 ­5.68%
109 Talka Roust Vodka 2.60 2.80 2.80 1.80 1.60 ­11.11%
110 Signature Whisky United Spirits Whisky – Indian 1.60 1.60 1.60 1.50 1.60 6.67%
111 Teacher’s Highland Cream Beam Suntory Whisky – Scotch 2.10 2.02 1.99 1.62 1.55 ­4.07%
112 Campari Soda Gruppo Campari RTD 1.85 1.65 1.70 1.65 1.55 ­6.06%
113 Clan Campbell Pernod Ricard Whisky – Scotch 1.31 1.66 1.65 1.61 1.55 ­3.73%
114 Sir Edward’s La Martiniquaise Bardinet Whisky – Scotch 1.38 1.43 1.54 1.54 1.54 0.00%
115 Bulbash Bulbash Vodka 1.74 1.54 1.74 1.25 1.54 23.20%
116 Kahlua Pernod Ricard Liqueurs 1.71 1.63 1.59 1.50 1.53 2.00%
117 Jack Daniel’s Tennessee Honey Brown­Forman Whiskey – American 0.66 0.96 1.28 1.45 1.51 4.07%
118 Wild Turkey (inc American Honey) Gruppo Campari Whiskey – American 1.25 1.35 1.35 1.43 1.47 2.80%
119 Poliakov La Martiniquaise Bardinet Vodka 1.17 1.20 1.33 1.44 1.45 0.69%
120 100 Pipers Pernod Ricard Whisky – Scotch 1.58 1.32 1.38 1.45 1.44 ­0.69%
121 Gorbatschow Henkell Vodka 1.20 1.23 1.36 1.32 1.42 7.58%
122 Ron Medellin Fabrica de Alcoholes y Licores de Antioquia Rum 0.95 0.99 1.05 1.04 1.39 34.20%
123 Courvoisier Beam Suntory Cognac 1.40 1.36 1.35 1.30 1.34 3.31%
124 Lubelska Stock Spirits Group 2.19 2.46 1.75 1.30 1.34 3.08%
125 Torres Brandy Torres 1.45 1.41 1.39 1.37 1.33 ­2.92%
126 Mistral Compañia Pisquera de Chile 1.00 1.10 1.14 1.22 1.33 8.52%
127 Daigoro Asahi Breweries 2.30 2.10 1.70 1.50 1.30 ­13.33%
128 White Horse Diageo N/A 1.50 1.70 1.50 1.30 ­13.33%
129 Old Kenigsberg Alliance 1892 Brandy Co 1.40 1.50 1.39 1.40 1.30 ­7.14%
130 Zoladkowa Gorzka Stock Spirits Group 1.32 1.35 1.34 1.21 1.29 6.61%
131 Canadian Mist Brown­Forman 1.62 1.57 1.52 1.38 1.25 ­9.28%
132 Amaro Ramazzotti Pernod Ricard 1.11 1.31 1.15 1.25 1.22 ­2.40%
133 Appleton Gruppo Campari 1.20 1.20 1.20 1.25 1.22 ­2.40%
134 Larios Gin Beam Suntory 0.89 0.93 0.97 1.04 1.22 16.79%
135 Glenfiddich Willliam Grant & Sons Whisky – Scotch 1.03 1.05 1.05 1.11 1.21 9.50%
136 McDowell’s Green Label United Spirits Whisky – Indian 3.10 2.60 1.60 1.30 1.20 ­7.69%
137 Vat 69 Diageo Whisky – Scotch N/A 1.20 1.20 1.30 1.20 ­7.69%
138 Officers Choice Brandy Allied Blenders Brandy 0.43 0.51 0.72 1.06 1.19 12.26%
139 El Jimador Brown­Forman Tequila 1.21 1.19 1.14 1.13 1.16 2.57%
140 Bozkov Stock Spirits Group Rum 0.73 0.93 0.90 1.01 1.14 12.65%
141 Prestige Stock Spirits Group Vodka 0.85 1.11 1.05 0.90 1.13 25.56%
142 Amarula Distell Liqueurs 1.30 1.40 1.40 1.30 1.10 ­15.38%
143 Cointreau Rémy Cointreau Liqueurs 1.16 1.13 1.12 1.09 1.10 0.92%
144 Christian Brothers Heaven Hill Brandy 1.14 1.14 1.12 1.11 1.08 ­3.15%
145 Tullamore Dew Willliam Grant & Sons Whiskey – Irish 0.76 0.86 0.90 0.97 1.04 7.22%
146 Sailor Jerry’s Willliam Grant & Sons Rum 0.87 0.93 0.99 1.00 1.04 3.80%
147 The Glenlivet Pernod Ricard Whisky – Scotch 0.90 0.97 1.04 1.06 1.03 ­2.83%
148 Negrita La Martiniquaise Bardinet Rum 0.93 1.00 1.01 1.02 1.02 0.00%
149 Ladoga Tsarskaya/Imperial Collection Gold Vodka 0.52 0.56 0.63 0.67 1.01 50.75%
150 Cacique Diageo Rum 2.10 2.20 1.20 1.10 1.00 ­9.09%

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