Unmissable spirits at TFWA Asia Pacific Exhibition 2017

4th May, 2017 by Kristiane Sherry

This year’s TFWA Asia Pacific Exhibition & Conference is set to put the increasingly important region under the spotlight – with a more diverse liquor showing than ever.

The engine room of growth in global travel retail, the Asia Pacific region is as diverse as it is promising. The market dynamics and culture of selling varies tremendously – just consider Korea in the north down to New Zealand, and India across to the Philippines. The Asia Pacific region continued to lead the industry in terms of both market share and growth in 2015, accounting for 40% of all sales, at US$25.2 billion, up by 2.6% year on year. As a result, all stakeholders, wherever they operate across the globe, are taking note of the shifting power dynamics when it comes to spend.

There are many reasons why the TFWA Asia Pacific Exhibition & Conference, which this year takes place from 7­-11 May at the Marina Bay Sands Expo and Convention Centre in Singapore, is a compelling industry event for spirits. Topping the agenda this year is a conference programme that is set to inform, inspire and challenge attendees. Under the theme of ‘reigniting the industry’, a range of speakers from inside and outside the global travel retail channel will set the tone ahead of the three exhibition days that are set to be filled to the brim with meeting and networking opportunities.

The full­-day conference session will open with a state­-of­-the-­industry address from TFWA president Erik Juul-­Mortensen and Asia Pacific Travel Retail Association president Jaya Singh, before the first of two plenary sessions gets under way, led by Anil Gupta, a World Economic Forum member, commentator and author of a number of books, including The Silk Road Rediscovered.

Gupta will be joined by Tan Sri Rafidah Aziz, chairman of AirAsia X and the former Malaysian minister of international trade and industry, who will explore the future of regional economic integration.In the second plenary session, Porter Erisman, former Alibaba vice­ president, will share the renowned e­commerce firm’s success story, before Andrea Belardini, Dufry’s Asia, Middle East and Africa CEO, addresses recent duty free developments in the region.

After a networking lunch, three workshops will run concurrently: Workshop A is on Rediscovering Japan; Workshop B is Re­engage: Driving Customer Loyalty; and Workshop C is Reassessing our Industry Challenges Today and Tomorrow.

“This exciting region continues to lead the recovery in the duty free and travel retail sector, accounting for the top three countries in terms of sales during 2016, and an impressive six out of the top 10,” says TFWA’s Juul­Mortensen. “It’s looking to be another excellent exhibition and conference, with a record number of companies and exhibiting space.”

But it’s not all work – as always, the hectic days of meetings and negotiations are balanced with a networking and social programme taking in the sights and sounds of Singapore. Before the event begins, the iconic Raffles Hotel will host the elegant Welcome Cocktail on the evening of Sunday 7 May, and on Tuesday 9, delegates will decamp to the Mandarin Oriental for the Chill­Out Party.

Events culminate at the Singapore Swing Party on the evening of Wednesday 10, where guests will be transported to another world – or Universal Studios in Sentosa – for a mesmerising evening of entertainment and thrilling rides. In addition, exhibitors and visitors alike are invited to frequent the TFWA Asia Pacific Bar after the show floor closes each evening, where guests can enjoy drinks on the terrace overlooking Marina Bay.

From the conference to the cocktails and meeting new colleagues and old friends, the TFWA Asia Pacific Exhibition & Conference remains a highlight in the spirits industry calendar.

Click through the following pages for our pick of the most unmissable spirits at the upcoming TFWA Asia Pacific Exhibition & Conference 2017.

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