Last month in marketing: Belvedere partnered with renowned florist Thierry Boutemy, Jameson Irish whiskey appealed to budding filmmakers, and Sailor Jerry signed a multi-year partnership with Harley-­Davidson.

Belvedere Vodka partnered with renowned florist Thierry Boutemy to create an “immersive” nature experience for Milan Design Week

To mark its first season as sponsor of baseball team Chicago Cubs Jim Beam unveiled a limited edition Bourbon, and the sports collaborations continued with Tullamore DEW named as the official Irish whiskey of American baseball team the Boston Red Sox

In food news, Zacapa rum joined forces with five renowned chefs to create a short documentary series, and Plymouth Gin created maritime­-inspired cocktails in partnership with London restaurant Rivington Greenwich.

Skyy Vodka drew inspiration from its 25­-year history of “innovation and entrepreneurial attitude”, and Sierra Tequila’s highlighted its “colourful Mexican brand identity” with campaign ‘Are you loco?’.

Click through to the following pages for the top 10 marketing campaigns launched in April 2017.

Jim Beam

To mark its first season as sponsor of baseball team Chicago Cubs, Jim Beam Bourbon has unveiled a limited edition expression promoted by the brand’s global partner, actor Mila Kunis.

Game 7 Batch features Bourbon that completed its four years of barrel maturation on the date of the Chicago Cubs’s Game 7 World Championship match on 2 November 2016.

To celebrate the release, Kunis visited Wrigley Field last month to throw the game’s ceremonial first pitch before appearing at three Wrigleyville bars.

Sailor Jerry

Sailor Jerry Spiced Rum has signed a multi­year partnership with Harley-­Davidson ahead of the motorcycle company’s 115th anniversary in 2018.

To kick­off the partnership, Sailor Jerry unveiled a series of 22 customised Harley­Davidson motorcycles designed by a number of US creatives.

Acclaimed tattoo artists Jonathan Valena, Oliver Peck, and Megan Woznicki each designed a bike, as well as Miami­based muralist Alexander Mijares, automotive designer Michael Ramirez and artist L’Amour Supreme.

Zacapa

Zacapa rum has joined forces with five renowned chefs to create a new short documentary series called The Art of Slow.

Exploring the idea of taking time out to find inspiration, the four­episode series invites viewers to watch chefs as they share insights into what inspires them, their creative process and what drives their passion.

The five chefs featured include Diego Guerrero of DSTAgE Madrid (left); Guillermo González Beristaín of Pangea, Monterry; Diego Rossi of Trippa, Milan; and Cesar Zapata of Miami’s Phuc Yea.

Skyy Vodka

Gruppo Campari has launched a US marketing campaign for Skyy Vodka, which draws inspiration from the brand’s 25­-year history of “innovation and entrepreneurial attitude”.

The campaign aims to encourage people to make “every day audacious” and “revolutionise” the world around them.

Shot by fashion photographer Tony Kelly, it features stories behind today’s innovators as well as interviews with the brand’s founder, Maurice Kanbar.

Three Olives Vodka

Proximo Spirits has partnered with American singer­ songwriter Halsey to launch a new marketing campaign for Three Olives Vodka, in “celebration of individuality”.
The campaign, named Find Otherness, launches with a 30­second spot and five vignettes, featuring the stories of people who “embrace new perspectives”.

“Find Otherness reflects the fun and quirky spirit inherent in Three Olives, and is a departure from the overly serious, nightlife imagery traditionally associated with vodka advertising,” said Erin Chin, group brand director for Three Olives Vodka.

Belvedere

For Milan Design Week in April, Belvedere Vodka partnered with renowned florist Thierry Boutemy to create an “immersive” nature experience.

Boutemy created a Belvedere Garden installation made only from the raw materials in Belvedere Vodka and its spring/summer Spritz cocktail collection made from Polish Dankowskie rye, fresh herbs, citrus and cucumber.

Jameson Irish whiskey

Jameson Irish whiskey is giving budding filmmakers the chance to write and direct a short film starring British actor Dominic West in its annual Jameson First Shot competition.

Jameson First Shot gives three filmmakers a first step into the film industry and “celebrates talented individuals with incredible stories to tell”.

As well as directing West and having the support of a highly experienced film crew, the Jameson First Shot winners will also have the help of a leading producer and access to the wider film community. See www.jamesonfirstshot.com.

Plymouth Gin

To mark the 150th anniversary of the Canadian Confederation, London restaurant Rivington Greenwich and Plymouth Gin have created maritime­-inspired cocktails reflecting the historic nautical event that will see ships sail from Greenwich to Quebec.

Plymouth Gin masterclasses were also held during Tall Ships Weekend in April. The cocktails will be available at Rivington Greenwich until the end of summer.

Sierra Tequila

German spirits producer Borco has unveiled two digital campaigns for its Sierra Tequila and Sierra Milenario Tequila labels.

Sierra Tequila’s ‘Are you loco?’ campaign highlights the “colourful Mexican brand identity” with innovative, digital animations.

Meanwhile Sierra Milenario Tequila will be supported by a #followyourinstincts social media campaign, with select influencers taking over its Instagram account for one month.

Tullamore DEW

Tullamore DEW has been named the official Irish whiskey of American baseball team the Boston Red Sox as part of a three­-year deal.

Starting with the 2017 Major League Baseball season, the sponsorship includes the launch of a right­field grandstand bar for games and special events at Fenway Park.

The bar, Tully Tavern, has been inspired by the look and feel of Tullamore Dew’s distillery.

“We couldn’t think of a more perfect partner than the Boston Red Sox,” said Paige Parness, senior brand manager at Tullamore Dew.