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Sailor Jerry joins Kiehl’s for NYC’s Fleet Week

William Grant & Sons-owned rum Sailor Jerry has partnered with skincare brand Kiehl’s Since 1851 to host a “one-stop-shop” during Fleet Week New York.

Sailor Jerry will host a number of Fleet Week events

Taking place from 24-30 May, the Fleet Week tradition sees American military ships on overseas missions dock in US cities.

Sailor Jerry will throw the official Welcome Celebration on board the Intrepid Sea, Air & Space Museum. The party includes a free Alabama Shakes concert for the troops, with food and cocktail served.

During the week, the rum brand will partner with Kiehl’s will open a Sailor Jerry Home Base in Hell’s Kitchen for a number of activities.

On 25 and 26 May artists Three Kings will offer complimentary tattoos in the signature Norman “Sailor Jerry” Collins style to members of the military and their supporters.

A custom Oliver Peck-designed Sailor Jerry Harley Davison motorcycle will also be on display.

Meanwhile Kiehl’s will offer 20% off purchases of its skincare purchases to those with military ID.

“For Sailor Jerry Spiced Rum, Fleet Week is a time to celebrate, honour and thank members of the military for everything they do,” said Josh Hayes, senior brand manager of Sailor Jerry Spiced Rum.

“This year, we have taken our celebration to a new level with this collaboration with Kiehl’s Since 1851, an excellent partner with shared values and with our Welcome Party aboard the Intrepid Sea, Air & Space Museum, a perfect setting to toast all those who give their service for our country.

“We cannot wait to open our Sailor Jerry Home Base and together offer some great experiences to the visiting members of the military.”

Chris Salgardo, president of Kiehl’s USA, added: “Like Sailor Jerry Spiced Rum, Kiehl’s Since 1851 is a true American brand and we are thrilled to host members of the military during this year’s iconic Fleet Week in the heart of NYC.”

Sailor Jerry was created to honour Norman ‘Sailor Jerry’ Collins who was born in 1911 and discovered his talent for tattooing while travelling the country on freight trains.

Collins joined the US Navy aged 19, and after serving made a name for himself as a tattoo artist in Hawaii.

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