This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Portuguese Cork Association launches UK campaign
The Portuguese Cork Association (APCOR) has kicked off a multi-channel marketing drive promoting the use of cork stoppers, the first campaign of its kind in the UK for six years.
Comprising experiential, social media, print advertising and PR, the ‘Every cork tells a story’ initiative is part of a “multi-million pound” investment running in 10 markets to promote the “benefits” of natural cork.
According to the campaign, cork stoppers are 100% renewable, environmentally friendly, and preserve the natural characteristics of the wine or spirit.
In addition, the initiative includes engagement with opinion-formers through an industry campaign.
APCOR members account for more than 62% of global cork exports, the association is aiming to strengthen the consumer preference for cork closures.
João Rui Ferreira, APCOR Chairman, said: “We’re delighted to be launching our first campaign in the UK in six years.
“Through engaging with consumers with this campaign, we will increase their preference for wines and spirits stopped with a cork, in turn helping the trade to take advantage of the profit opportunity cork stoppers present.”