Lidl launches trio of Ben Bracken single maltsBy Amy Hopkins
Discount supermarket chain Lidl has released a new trio of Scotch whiskies under its Ben Bracken range, showcasing liquid from Speyside, Islay, and the Highlands.
Launched ahead of World Whisky Day on 20 May, the trio brings Lidl’s total number of own-label Scotch whiskies to eight.
Each variant in the no-age-statement trio is bottled at 40% abv and is priced at £17.49.
“We’re incredibly proud of our whisky range and with World Whisky Day approaching this is the perfect time to release our new range of Ben Bracken single malt Scotches,“ said Paul McQuade, head of Lidl’s Scottish buying team
“The range reflects the diverse taste of Scotch whisky through the three different whisky regions and offers everyone, from established whisky fans to the newcomer to whisky, something to enjoy this World Whisky Day.“
In March this year, Lidl appointed bartender and author Tristan Stephenson as consultant for its spirits range.