Highland Park unveils Heathrow-exclusive whiskyBy Kristiane Sherry
Edrington’s single malt Scotch whisky brand Highland Park has partnered with Dufry-owned travel retailer World Duty Free to release a Heathrow-exclusive single cask bottling.
Drawn from a 500 litre ex-Sherry cask, the 14-year-old Highland Park Single Cask Edition started life on 25 July 2002 and was matured in the brand’s Warehouse 20 on Orkney. It was then transported to Glasgow at the end of 2016 for bottling at 58.2% abv.
Given nosing and tasting notes include ripe black cherries, cocoa, ginger, cinnamon, honeycomb and peat smoke.
The expression, which is only available at the airport’s World of Whiskies stores, was launched on 5 May during Heathrow’s Whisky Festival.
Highland Park’s senior brand ambassador Martin Markvardsen was on hand at the event to lead tasting and educational activities, and a Twitter takeover.
“The release of the exclusive Single Cask Series of Highland Park in London Heathrow is an important step as we look to grow this unique brand’s presence in the travel retail channel and recruit new consumers,” said Kasper Andersen, commercial director at Edrington EMEA Travel Retail.
“Differentiation and storytelling are two key pillars in our strategy to build Highland Park, and this exclusive bottling epitomises this approach. We are delighted to collaborate with World Duty Free and Heathrow to bring Highland Park’s unique heritage to life in the World of Whiskies stores.”
David de Miguel, global liquor category head, added: “World of Whiskies attracts shoppers looking for something a little different – collectors and connoisseurs who want to add something unique to their collection, or travellers looking to purchase whisky as a special gift.
“This Highland Park Single Cask Exclusive is ideally suited to these shoppers, offering something only available at World of Whiskies and in very limited editions, yet still relatively affordable. We are delighted to work with brand owner partners like Edrington who deliver this level of product innovation and collaboration.”
Chris Annetts, Heathrow’s retail and service director, commented: “We are always looking for new and exciting ways for our passengers to enjoy this incredibly popular spirit and bring them closer to the world of whisky.
“This single cask is a unique product for them to try as part of the Whisky Festival celebrations and we hope they enjoy the diverse collection we have to offer.”
Last month, Highland Park unveiled the first bottling in a special edition range inspired by Viking history at the same time as rebranding its 12-year-old and 18-year-old core expressions.