Top 10 spirits marketing campaigns in March 2017

5th April, 2017 by Annie Hayes

In our latest marketing round-up Glen Grant asked whisky lovers to ‘dram in the dark’, Bundaberg Rum celebrated Australian spirit, and Smirnoff set out plans to double the number of female headliners in electronic music by 2020.

Last month Smirnoff set out plans to double the number of female headliners in electronic music by 2020

In music news, Proximo Spirits unveiled a new campaign for 1800 Tequila that aims to “redefine masculinity”, featuring music from America’s Chance the Rapper, while Belvedere vodka partnered with Vice’s music channel, for a new “experiential” campaign that aims to inspire music fans to discover new artists, featuring American singer-songwriter Jhené Aiko.

In the sports sector, Halewood Wines & Spirits entered into a partnership with Liverpool Football Club, Tanduay rum signed a multi-year partnership to become the official rum sponsor of US basketball team the Brooklyn Nets, and Spirit Of Harrogate’s Slingsby brand was named the official gin and vodka of rugby union team British and Irish Lions for the upcoming tour of New Zealand.

Click through to the following pages for the top 10 marketing campaigns launched in March 2017.

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