The Lakes Distillery boards Brittany Ferries
Cumbria-based The Lakes Distillery has secured a listing for its blended whisky The One across all nine routes in the Brittany Ferries portfolio.
The One will be available on ferries including Plymouth, Poole and Portsmouth to destinations across Europe, including: Roscoff, Cherbourg, Saint-Malo, Caen, Cork and Santander.
Nigel Mills, chairman of The Lakes Distillery, said: “As a leader of the growing English Whisky industry we are in a prime position to export our products.
“To date we have successfully launched our British blended whisky, The One, to Taiwan, one of the world’s largest consumers of whisky.
“This is an important milestone on our journey as we start to leave a significant footprint on the world spirits market.”
The first ships to offer The One on board will be are Armorique, Mont St Michel and Pont Aven.
“We are proud to add The One to the wide range of whiskies we offer in our shops,” said Beatrice Esterle, purchasing and product manager of Brittany Ferries. “Our passengers will have the opportunity to discover The One through tastings organised by our valued sales consultants –many of them being real experts in whiskies.”
In addition, The Lakes Distillery is set to take off in airports across the world within World Duty Free, with activations for The One and The Lakes Gin launching globally.
Mills added: “We are currently focusing on other key markets for craft spirits. As of last week, we have successfully shipped our first order of The One, The Lakes Gin, The Lakes Vodka and The Lakes Gin Explorer to Australia where we will be listed in up to nine key airports in Australia and New Zealand.
“As we move towards releasing The Lakes Malt in 2018 we aim to continue to export to target markets such as France, South Africa and Canada as we fly the flag for British craft spirits.”