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Louis XIII pop-up boutique launches at Harrods
Rémy Cointreau has launched a pop-up boutique dedicated to the most expensive variant of its Rémy Martin brand, Louis XIII Cognac, at luxury London department store Harrods.
Rémy Cointreau has launched a pop-up boutique at Harrods, London
Launched on 30 March 2017, the concept store takes over an interior boutique space and five of Harrods’ most sought-after windows until 25 April 2017.
Each window features a scene “inspired by precious life moments”, brought to life with the use of a 3D mapping technique.
Inside the store, the entire Louis XIII range from the Miniature (50ml) to the recently launched 6 litre Le Mathusalem – the largest crystal decanter for Cognac ever made – is available for sale. The collection also includes limited edition collector’s item, Time Collection – The Origin: 1874.
“We are excited to once again work with the world’s most esteemed department store, Harrods, on this pop-up which brings the entire Louis XIII collection under one roof,” said Ludovic du Plessis, global executive director of Louis XIII. “We could not think of a better partner to present Louis XIII as the ultimate instrument to celebrate the most memorable moments in life.”
Nick Fleming, spirits buyer at Harrods, added: “The pop-up further demonstrates the long standing relationship between Harrods and Louis XIII Cognac. This innovative boutique offers the ultimate Louis XIII retail experience in an environment designed to accommodate Harrods discerning customers.”
To view the highlights of the boutique in video form, see below.