This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Bacardi moves Southern Cone ops
Bacardi is to transfer its commercial operations in Chile and Uruguay and its manufacturing facilities in Santiago and Montevideo to Argentinian drinks firm Grupo Cepas.
acardi is to transfer select commercial operations and manufacturing facilities to major Argentinian drinks company Grupo Cepas
Bacardi’s global brands Martini and Eristoff are bottled in the plants listed. In addition, local brands include Duval liqueurs in Chile and Amarga Amaretto and Amarga Cinco Raices in Uruguay.
The transaction will “ensure the production, distribution and sales” of Bacardi’s spirits portfolio will “thrive” in Chile, Uruguay and Argentina, a spokesperson from Bacardi said.
The transfer will also provide the Bermuda-based firm with a “better understanding” of consumer needs within the Southern Cone, within which the Chilean and Uruguayan markets are “extremely important” to Bacardi.
The group acquired “a significant interest” in Grupo Cepas more than 30 years ago.
A statement from Bacardi reads: “The strong relationship between Bacardi and Grupo Cepas began more than 30 years ago with Bacardi acquiring a significant interest in Grupo Cepas and has been built on trust, transparency and close collaboration ever since.
“By combining our know-how we will be able to ensure the production, distribution and sales of our spirits portfolio thrive in Chile, Uruguay and Argentina, plus we will have an even better understanding of our consumers needs within the beverage sector in the Southern Cone.
“Bacardi will share with Grupo Cepas its experience as the largest privately held spirits company in the world in the quality of its production, service, worldwide positioning and its knowledge of growing global brands. Grupo Cepas will contribute to Bacardi its expertise in production chains and its efficient management processes for highly complex industrial manufacturing in the Southern Cone.
“For Bacardi, the Chilean and Uruguayan markets are extremely important, so guaranteeing absolute stability in operations and driving additional revenue growth through this transaction with Grupo Cepas, will generate value for employees, suppliers and clients.”