Stoli targets millennials with new TV adBy Nicola Carruthers
Stolichnaya Vodka has unveiled its first television commercial in seven years as part of the brand’s multimedia marketing campaign, The Vodka.
The new television spot uses a “visually stunning” montage to celebrate the heritage of Stoli.
The 30-second advertisement will run on TV during live sports and late night in target markets with national digital distribution to include sports and lifestyle properties and premium full-episode players.
“As part of our largest multimedia campaign to-date, we are excited to launch this television campaign to drive awareness and connect with millions of millennial consumers,” said Russell Pareti, US brand director, Stoli Vodka. “This is the first time we’re advertising our birth year, 1938, and while we’re an authentic, storied brand, this spot displays Stoli’s spirit and contagious energy.”
“After increasing sales in 2015 and 2016, we are cementing our position as one of the only mature brands in our category with The Vodka advertisement,” added Stoli Group USA president and CEO, Patrick Piana. “The campaign overall will be an accelerator for the Stoli brand and will contribute to extending our growth in 2017.”
“From its international roots to its award-winning recipe and classic bottle, Stoli is iconic,” said Neel Williams, creative director, The Martin Agency. “Few brands can claim to be THE in their category, but Stoli has the birth right and confidence to do it.”
Check out the full video below.