Most outrageous banned booze adverts

9th March, 2017 by Annie Hayes

While most spirits brands tend to err on the side of caution when advertising, there will always be a bold few looking to shake up the status quo. SB picks out an audacious selection of banned booze ads that found themselves on the wrong side of the law.

While some might argue that stringent alcohol advertising guidelines stifle creativity, it should always be remembered that such rules exist to protect the general public – particularly children – from irresponsible alcohol promotion.

Many of the guidelines are black and white, for example ‘do not show, imply or condone unwise or excessive drinking’. However others – ‘do not suggest that it can enhance confidence, popularity, mental or physical capabilities or performance’ – can be a tricky area for brands to navigate in the pursuit of a memorable advertisement that tows the line.

With this in mind, we present a list of spirits companies who were considered to have overstepped the mark in one way or another.

Click through the following pages for our pick of the most outrageous banned booze adverts.

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