High Commissioner offers shoppers 50” TVs

Loch Lomond Group-owned blended Scotch brand High Commissioner has brought back an on-pack promotion that gives UK consumers the opportunity to win a 50” television.

High Commissioner has brought back its Win a 50″ TV promotion

Each 70cl regular and price-marked pack bottle in UK stories will carry a “Win a 50” TV” neck collar promotion.

Customers are directed to the brand’s website where they can enter their email address for a chance to win.

The promotion launches this month and will run until September 2017, with a draw taking place every fortnight from the end of March until the end of September.

This promotion follows a similar campaign in 2015, which drew in a “substantial” number of entries and saw an increase in sales, the brand says.

“We are excited to reward our loyal and attract potentially new customers with the chance to put their feet up with a High Commissioner blended Scotch whisky while enjoying their favourite show on their new 50-inch TV,” said Scott Dickson, marketing manager for High Commissioner.

“We decided to run this TV giveaway competition again as 2015 was a huge success with both the number of people who entered and also for our vendors, and of course the very happy winners.”

Last month Loch Lomond Group launched its first global travel retail Scotch whisky range with World Duty Free at Glasgow Airport.