Start-up unveils ‘first’ botanical rum and whisky mixers
Family-owned start-up company Sekforde has unveiled the “first” line of mixers designed to “complement and enhance” the flavour profiles of rum and whisky.
Crafted to complement the flavours of rum and whisky “without overpowering their character”, the new “all-natural” Sekforde Bespoke Botanical Mixers are said to be as easy to mix behind the bar as a G&T.
The recipes blend “natural botanicals and English spring water” – Sekforde for Rum is flavoured with lime, while Sekforde for Whiskey features orange.
Created on London’s Sekforde Street – which gave the business and brand its name – by husband and wife team Talula and Tom White, the two recipes are designed to capitalise on the continued growth of premium spirits in the on-trade. According to CGA data, 25% of consumers frequently drink cocktails and mixed drinks made with premium spirits.
Talula said: “Sekforde mixers are the first to be individually designed to complement and enhance the flavour profiles of rum and whiskey, not crowd them out.
“Consumers welcome new ways to enjoy dark spirits, especially with new and interesting botanical flavour combinations, rather than drowned in sugary cola or ginger ale.
“Unlike tonic waters, there is no quinine in our recipes. Without the need to balance this strong flavour, we use less than half the sugar found in a conventional mixer.
“For operators, we’re expanding the serves for rum and whiskey – including both Bourbon and Scotch – and the occasions when they can be enjoyed.”
Each 200ml serve contains less than 40 calories – bringing total calories per drink under 100 for a standard spirit single, and under 150 for a standard double.
They mixers are “well below” the proposed sugar tax threshold, with no artificial sweeteners, flavours or preservatives.
The suggested serve for Sekforde for Whiskey is in a tumbler with ice, a twist of orange peel a sprig of rosemary; while Sekforde for Rum should be presented in a tumbler with ice, a twist of lime peel and a sprig of mint.