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Old Forester Bourbon reveals new-look bottles
Brown-Forman’s Old Forester Bourbon has revamped the packaging for its Classic and Signature expressions in order to emphasise the brand’s history.
Old Forester’s new bottle design “evokes the brand’s historical packaging”
Both Old Forester Classic 86 Proof – the brand’s core expression – and Old Forester Signature 100 Proof will feature a new glass shape, premium metal closure, foil embellishments, “refined” lower label and an enlarged founder’s statement.
“The Old Forester redesign evokes the brand’s historical packaging,” said Chris Hungerford, Brown-Forman vice president of global design.
“The new glass structure has a slight taper with a shoulder embossed Old Forester Distillery and features the established date of 1870. This new design recognises the longevity of the brand and reinforces Old Forester’s authenticity.
“The label shifts from a clear label to paper one with added Greek key border that reflects early Old Forester designs with a modern execution.”
One-litre sizes of the new bottles will begin shipping in February and March, while 750ml sizes will be distributed in late spring.
Brown-Forman is currently building a new US$45 distillery for Old Forester in Louisville, Kentucky, which will double production capacity for the brand.