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Belvedere targets clubbers with luminous bottle
LVMH-owned vodka brand Belvedere has upped its clubbing credentials with the launch of a light-up, laser-cut bottle design called Midnight Saber.
Belvedere’s new Midnight Saber bottle
Unveiled at a Light the Night party held at London’s BEAT club, the bottle design features a delicate black coating with a laser-etched design and a soft-touch finish.
The bottle incorporates LED lights at the base, which when turned on create a misted tree effect.
“The cutting edge design of the Midnight Saber truly expresses our relentless commitment to bold and irreverent innovation,” said Charles Gibb, Belvedere Vodka president.
“Not only do we craft an exquisite spirit, but we strive to bring excitement to the clubs and enhance the bottle-service experience with ground-breaking products and rituals.”
The 1.75ml bottles will be available from March 2017 at major nightlife venues.
Last year, Belvedere vodka recruited Dawson’s Creek actor James Van Der Beek to star in a new advertisement for its #MakeTheDifference campaign, which aims to raise awareness of HIV/Aids.