Altos Tequila competition opens for entriesBy Nicola Carruthers
Altos Tequila is inviting bartenders from across the world to compete in the seventh edition of its global competition – Tahona Society Cocktail Competition.
Founded in 2010 by leading bartenders Dré Masso and the late Henry Besant, the Tahona Society welcomes mixologists to ‘Join the Mexican Evolution’ in its 2017 edition in response to the cultural movement in Mexico towards a renewed focus on craft, mastery and sustainability.
In keeping with these values, entrants must craft a cocktail that represents sustainable values, celebrates the flavour of agave and can be paired with a variety of authentic Mexican street food.
Designed to educate bartenders about the quality and provenance of Tequila, the importance of sustainability in bartending, and feature a comparative Tequila tasting, the heats will culminate with the Tahona Society Cocktail Competition in Mexico.
The winner from each country will be invited to Mexico for the week-long global competition in September.
During the festivities, competitors will visit the Altos distillery and take part in a series of masterclasses led by Masso and Mexican agave spirits expert Alberto Navarro.
The final contest will be judged by a jury including Masso, a worldwide famous surprise guest bartender and the Tahona Society’s 2016 winner, Kelsey Ramage of Dandelyan, London.
The overall winner will become the Tahona Society Global Ambassador for one year and will have the opportunity to choose four countries to deliver a Tahona Society event next year.
“It is important that we continue to provide support and education for future bartending generations by encouraging sustainability, which is at the heart of our business and at the future of the industry”, said Masso.
“We are proud of Altos’ sustainability credentials – in fact the total waste from our distillery would fit into a car boot – and we’re hoping this will inspire our 2017 entrants. Previous winners have completely blown us away with their innovation and skill, and I cannot wait to see what this year’s competition holds!”
Local heats are set to take place from this month until September in 28 markets, including USA (Texas, LA and NYC), London, and Paris.
Bartenders from around the world can follow the competition and register their interest on the Tahona Society Facebook page.