31Dover unveils ‘Kama-Shotra’ Valentine’s campaign

10th February, 2017 by Annie Hayes

Online drinks retailer 31Dover has taken a tongue-in-cheek approach to Valentine’s Day this year with the release of real-life doodle animation ‘The Kama-Shotra’.

Eschewing the usual red rose and candlelit dinner stereotype associated with 14 February, the light-hearted 60-second video sees popular drinks brought to life in suggestive positions.

“Every year we see the same thing… music, flowers, chocolates and romantic dinners,” said Marie Burns, social & digital marketing manager at 31Dover. “This year, we wanted to bring something different to the table and not only remind people of the fun side of Valentine’s Day but put a smile on their faces and make them laugh.”

The campaign aims to express that Valentine’s Day should be a “happy, light-hearted celebration”, and encourage people to “get together and share a drink whilst rediscovering the fun side of romance”.

Rachael Jones, content editor at 31Dover, said: “The gift of a beautifully-wrapped bottle of something sparkling is much better than a piece of ‘sparkling’ jewellery when it comes to celebrating together and raising a glass to the one you love.”

Take a look at 31Dover’s cheeky Valentine’s Day campaign below.

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