Ole Smoky partners with Outsiders
East Tennessee-based Ole Smoky Distillery has released a limited edition moonshine named after a fictional alcoholic drink on WGN America’s TV series Outsiders.
Ole Smoky Outsiders Farrell Shine is inspired by the ‘Farrell wine’ featured in the show – which tells the story of the Farrell clan and their struggle for power and control in the hills of Appalachia, Kentucky – and contains similar ingredients.
Bottled at 35% abv, the moonshine is flavoured with ginger and ginseng, and housed in a commemorative mason jar.
“The Farrell Clan is steeped in tradition, and moonshine is certainly a significant part of their family ritual,” said WGN America’s EVP of marketing and promotions, Brian Dollenmayer.
“Ole Smoky serves as the perfect collaborator for us as we continue to generate excitement with fans everywhere for the upcoming second season of ‘Outsiders’.”
The collaboration includes a limited edition moonshine SKU, TV spots, digital media, and in-store POS.
In addition, fans will have the chance to win a trip to Tennessee with three guests by entering the ‘C’mon Live Like An Outsider’ sweepstakes.
The group will be flown to Gatlinburg where they will learn how to make moonshine at Ole Smoky’s distillery, and enjoy outdoor activities such as ATV riding, fishing, and hunting.
“There is a tremendous connection between the Outsiders and Ole Smoky’s fan base,” said Meg Bruno, VP of marketing, Ole Smoky.
“Creating a co-branded 360° campaign with the team at WGN America seemed like a natural fit for our company.”
Ole Smoky’s Outsiders Farrell Shine will be available from January 24 in conjunction with the second season premiere of Outsiders. The campaign will run until April 30.