Experts predict top spirits trends in 2017

12th January, 2017 by Annie Hayes



Athila Roos, private client director, Louis XIII –
“With both the US and Chinese markets showing buoyant figures in the luxury spirits sector, the Cognac category iis likely to follow with the launch of additional lines on the ultra premium/luxury sector, following the already-on-the-market releases of Hennessy 8, Remy Martin’s Louis XIII showcasing the launch of their Mathusalem decanter, and the other major houses trying to catch up.

“On the premium side – £50-100 – we should see the most exciting releases, with some houses experimenting with new toasted oak aging techniques (Martell’s ‘intense heat’ cask finish), a higher focus on vintage releases (look beyond Hine), and smaller producers trying to carve a niche by releasing single cru bottlings to showcase terroir tipicity.

“Specifically for the UK market, the ‘lesser Cognacs’ category – VS and below – is slowly but surely dying whilst that same category seems to be gaining ground in the US. A few houses have released a ‘white Cognac’ – clear spirit – to entice the millennial generation and encourage Cognac as a mixing spirit.

“It should be an exciting year if the houses focus on scarcity, which should come from the blending of rare, exceptional liquid. Releasing yet another ‘limited-and-in-a-lalique-decanter’ simple plonk for a ridiculous sum of money just because the house is celebrating some sort of anniversary is not justifiable.”


2 Responses to “Experts predict top spirits trends in 2017”

  1. Always great to see and read about Rum trends by Spirit Business.

  2. El Gold says:

    yep – agree – nice to have a blended economy – rants ‘n’ raves on the one hand, and more sober reflections on the other. But “qualifications” while a great idea, what would you use, or, provide?

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