Experts predict top spirits trends in 2017

12th January, 2017 by Annie Hayes



David T Smith, independent spirits consultant –

“The gin distilling business is booming in Australia and New Zealand; the island of Tasmania alone has over 12 gin distilleries. Whilst brands like Four Pillars and Westwinds have been around for a while, expect to see many more reach the UK and US this year. There is also the concept of ‘Bush Gin’ as a particular style of gin, which utilises Australia’s endemic flora and has its own distinct characteristics.

“As predicted last year, we saw the rise of signature botanical gins: those that highlight a particular ingredient on the bottle. We saw releases from Haven, Whittaker’s, Wrecking Coast, and others, and can expect plenty more in 2017.

“Expect to see some wild experimentation in 2017 as more distillers are commissioned for bespoke projects or commercial collaborations.

“2016 also saw some established distilleries sold to larger companies: Liverpool Gin, the Spencerfield Spirit Company (Edinburgh Gin), Monkey 47, and Sipsmith. This was the first time in many years that serious money has been paid for gin companies and I don’t think that the buying spree is over yet. Look out for distilleries between three and five years old.”

John Burke, co-founder, Craft Gin Club –
“The gin market will continue to go from strength to strength with consumers discovering new craft gins and distillers producing even more creative gins.

“Craft gins will continue to eat into the market share of established brands with those brands’ parent companies exploring acquisitions of craft distilleries.

“Don’t be surprised if by the end of 2017 one or two British craft distilleries follow Sipsmith – which was purchased by Beam Suntory at the end of 2016 – in selling to a global spirits house.”

2 Responses to “Experts predict top spirits trends in 2017”

  1. Always great to see and read about Rum trends by Spirit Business.

  2. El Gold says:

    yep – agree – nice to have a blended economy – rants ‘n’ raves on the one hand, and more sober reflections on the other. But “qualifications” while a great idea, what would you use, or, provide?

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