Experts predict top spirits trends in 2017

12th January, 2017 by Annie Hayes


bottled-cocktailPritesh Mody, founder, World of Zing
“I think this is the year that pre-batch cocktails go mainstream. Whilst they are commonplace in top-end bars, we have been increasingly approached by mid-level restaurants to provide a simple yet high quality cocktail solution for them.

“The concept allows venues to offer interesting drinks to their customers without having to invest in dedicated bar staff or invest in a large back bar.

“By way of example, we have delivered over 50,000 serves to the Rosa’s Thai Café Group, clearly showing the thirst for cocktails in venues that would normally stick with simple spirits, beers and wine, whilst creating a lucrative option for the venue.

“The spritz category really seems to be taking off, particularly as consumers look for lighter serves and our love affair with Prosecco continues. We saw sales of our bottled Spiced Rum Punch and Kings Ginger Punch double at the end of last year simply because we tweaked the label to include a serving suggestion to add a splash into the drinks.”

2 Responses to “Experts predict top spirits trends in 2017”

  1. Always great to see and read about Rum trends by Spirit Business.

  2. El Gold says:

    yep – agree – nice to have a blended economy – rants ‘n’ raves on the one hand, and more sober reflections on the other. But “qualifications” while a great idea, what would you use, or, provide?

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