Top toasting trends for the holiday season

20th December, 2016 by Kristiane Sherry

Who to toast?

animal-toast-spirits

Why toast at all? The toasting ritual points to deep cultural traditions around the world.

47% of those surveyed said marking a significant moment through a specific act is part of their cultural heritage, while 20% said toasting specifically wards off romantic bad luck. In fact, 43% of men surveyed said they see a toast as an opportunity to catch the eye of a potential significant other.

It’s not only romantic interest behind toasts – the UK is a nation of animal lovers, with 25% raising a toast in honour of a furry friend.

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