Top toasting trends for the holiday season

20th December, 2016 by Kristiane Sherry

Who to toast?


Why toast at all? The toasting ritual points to deep cultural traditions around the world.

47% of those surveyed said marking a significant moment through a specific act is part of their cultural heritage, while 20% said toasting specifically wards off romantic bad luck. In fact, 43% of men surveyed said they see a toast as an opportunity to catch the eye of a potential significant other.

It’s not only romantic interest behind toasts – the UK is a nation of animal lovers, with 25% raising a toast in honour of a furry friend.

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