Top toasting trends for the holiday season

20th December, 2016 by Kristiane Sherry

Home is where the heart is


Raising a glass doesn’t necessarily mean going out on the town. Diageo’s research found that 57% of global respondents would prefer to celebrate the holiday season by hosting others at home.

This plays into the Danish trend for hygge – the concept of creating and enjoying a cosy, warm atmosphere with good things and good people – which has become incredibly popular during 2016. Fittingly, only 15% of Danes said they liked going out to celebrate.

The polar opposite however are celebratory Indians. 85% said they see going out somewhere special as crucial for any festive celebration.

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