The vodka brands to watch in 2017

12th December, 2016 by Annie Hayes

Key trends in 2017


  • The wellness trend will continue, prompting further innovations as seen in 2016. So far we’ve seen a vitamin-enriched vodka, anti-ageing caviar expression, ‘hangover- free’ liquids and low-sugar variants.
  • Expect a blossoming of ‘local’ ingredients led by the provenance movement, as seen this year with Our/Vodka, BET Vodka and Humboldt’s Finest.
  • As quality vies with quantity for shelf space, SB predicts small industrial players will lose footing in the market.


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