The vodka brands to watch in 2017

12th December, 2016 by Annie Hayes


cirocDiageo-owned vodka brand Cîroc suffered severe declines in 2015, reporting a formidable -30.77% drop from 2.6m to 1.8m nine-litre case sales. The grape- based brand was hit by a new “replenishment model on innovations” in the US, which lowered shipments. The brand has been unperturbed by the marked loss of interest in flavours, releasing new Cîroc Pink Grapefruit in May this year. It will be interesting to see what lies ahead.

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