The Cognac and brandy brands to watch in 2017

15th December, 2016 by Kristiane Sherry

Key trends in 2017

cognac-brandy• As consumers return to Cognac, expect heightened interest in eaux-de-vie, especially in cocktails.

• With growth looking more secure, the big brands are set to take on other categories – chiefly Scotch – when it comes to monobrand stores. Luxurious concepts are already springing up in Asia and in travel retail – more are likely set to follow in 2017.

• The brandy market remains fragmented. To thrive, brands will need to adopt more commercial approaches and, as a result, ‘local’ brandies will be more prevalent on the international market.

Leave a Reply

Subscribe to our newsletter