Johnnie Walker launches Striding Man Edition

Diageo-owned blended Scotch Johnnie Walker has unveiled a four-bottle limited release in commemoration of its ‘Striding Man’ logo – named Johnnie Walker Blue Label Striding Man Edition.

The four-bottle collector’s item features the logo of the striding man from 1908 to 2015

The collector’s item features the brand logo’s evolution from 1908 to 2015 to pay homage to the Striding Man logo.

Created by Tom Brown in 1908, the striding man brings to life the brand and the man himself through its signature top hat, double-breasted coat, black boots and long-knobbed cane. It was refreshed in 1929 by Leo Cheney, who made the Striding Man into an icon for adventure across the world and enlivened the logo with colour for a contemporary look.

To usher in a new millennium, 67 years later John Geary redesigned the logo to echo the brand’s commitment to innovation by flipping it to face right, signalling a new direction to progress.

The icon was once again refreshed in 2015 by Gary Redford, with the reprisal of facial features, suave tipping of his hat and the hint of a charismatic smile.

“From the four corners of Scotland to the four corners of the world, the evolution of the Striding Man has played a defining role in establishing Johnnie Walker as one of the world’s first modern luxury brands with a distinguished brand logo,” said Lawrence Law, global general manager for Johnnie Walker House.

Johnnie Walker Blue Label Striding Man Edition is sold at Johnnie Walker Houses worldwide. Pricing available in store.