Hendrick’s constructs cucumber organBy Annie Hayes
Hendrick’s Gin has unveiled the “first-of-its-kind” Cucumber Organ of Remarkably Glorious Auditory Nirvana – the keys of which comprise 49 real cucumbers.
The Cucumber Organ of Remarkably Glorious Auditory Nirvana, or CORGAN for short, is inspired by the era its Victorian stills – an antique Bennet from 1860 and a rare Carter-Head – hail from.
According to Hendrick’s, the organ works by “translating electric currents from the organist’s fingertips though each individual cucumber”.
The Hendrick’s CORGAN is situated in a Toronto shopping mall, played by the city’s “most highly decorated” organists performing fanciful holiday tunes and accompanied by “cucumber carolers” distributing wrapped cucumbers and red roses. Passers-by are invited to enjoy a Hendrick’s Gin & Tonic in a miniature tea cup.
“We promise not to be offended by long stares or funny looks, and if you want to call it bizarre we will accept the accolade with pride,” says Alvin Ramchurn, Canadian Hendrick’s Gin brand ambassador.
“It would be silly not to expect an unusual reaction to such a peculiar contraption, because after all, that is what Hendrick’s Gin is all about!
“The CORGAN is a true manifestation of the unusual, the unimaginable, the whimsical, and peculiar persona that sets Hendrick’s Gin apart, and we wouldn’t have it any other way.”
The Hendrick’s CORGAN’s final day in the Toronto Eaton Centre is today, December 1.