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Grey Goose kicks off festive activity

Grey Goose has developed five seasonal serves and created a unique gift pack with Selfridges as part of its plans for the festive period.

Grey Goose has developed five signature serves for the winter period

Grey Goose has created five signature serves for the winter period, including the classic Martini, a combination of Grey Goose vodka, Noilly Prat dry vermouth and orange bitters; and the Grey Goose Le Fizz, a blend of Grey Goose vodka, St-Germain elderflower liqueur, fresh lime and soda water.

In the off-trade, the brand has also unveiled a special edition gift pack for the 700ml bottle of Grey Goose in blue or silver.

Shoppers will have the opportunity to upgrade to a 1.5l limited edition bottle exclusive to Selfridges, with the luxurious festive edition available in stores across the UK and online.

The activation will be supported with in-store engraving experience, which allows shoppers to purchase a wooden martini cocktail gift box with a bottle of Grey Goose, and craft a personal message onto the top of the wooden box.

Myles Donneky, Grey Goose UK brand ambassador, said: “This Christmas we have aimed to create serves that satisfy our consumers’ desire for a new and exciting experience during the festive period, whilst also fitting in with our super premium standards and values.

“It’s great to have such a variety of new Christmas serves, old and new, classic and modern, at our disposal to help our customers make the most of this exciting time of the year.”

In the four weeks up to Christmas 2015, Grey Goose saw 11.9% growth in the on-trade while the total vodka category only grew by 4%, therefore this year’s activity is aimed at pursuing the growth across 2016 festive season too.

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