Wilmer Valderrama stars in Johnnie Walker campaign

Diageo has recruited That ‘70s Show star Wilmer Valderrama for Johnnie Walker’s latest campaign, Keep Walking America, which features stories that “celebrate diversity in America”.

Actor Wilmer Valderrama in Johnnie Walker’s latest campaign, Keep Walking America

Keep Walking America celebrates the “cultural progress and diversity that is shaping the new face of America today”.

The actor headed to Brownsville, Texas, to the US-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of multicultural influences on their personal progress.

While on the border, Valderrama spoke to the people in the town to learn about their dreams, struggles and stories of personal progress.

Valderrama said: “Traveling to Brownsville, Texas was an inspiring and humbling experience. I was able to meet some amazing people who have such a rich and wonderful heritage and it was incredible to hear their stories of progress and perseverance first-hand.

“My journey to the border for the Keep Walking America campaign has moved me deeply, since it not only represents my own immigrant story, but it’s also a powerful message to our whole nation. I believe your heritage and culture are your biggest assets. If we collectively embrace the cultural diversity that helps define our country, it’s going to help us progress towards a more positive future together.”

Stephanie Jacoby, vice president of Johnnie Walker North America, said: “It is so important that we take an active role honouring stories and supporting initiatives that contribute to culture in a positive way.

“Now more than ever, we want to actively live out our purpose within society rather than simply stating it. Our experience in Brownsville brings to life powerful messages of cultural progress and diversity that should be championed and celebrated.”