Tres Agaves Tequila unveils marketing push

Tres Agaves Tequila has launched a multi-channel marketing campaign that celebrates the brand’s origins, called ‘Tequila Made in Tequila’.

Tres Agaves Tequila is embarking on a new marketing push

The campaign, created by agency Butler, Shine, Stern & Partners (BSSP), will launch in November with three original short films shot on location in Tequila, Mexico, featuring local people from Tequila Valley.

“As a challenger brand, this campaign lets us tell intriguing stories and imbue Tres Agaves with a distinctive personality while establishing it as an artisanal brand made in the Tequila Valley,” said Jay Turner, marketing director, spirits at Trinchero Family Estates, sales and marketing partners of the Tres Agaves brand.

“The full impact of this campaign is to bring the experience of Tequila’s charismatic town, colourful people and authentic spirit directly to the consumer.”

BSSP has created the ‘Tres TV’ hub on Tres Agaves Tequila’s website to show live feeds from locations such as agave fields, the town square and Tequila tasting room.

Two additional films will be released in early 2017, while an integrated social campaign with unique pieces of content created by BSSP will be activated across Facebook, YouTube, Instagram and Twitter.

The entire campaign will roll out through 2017, coinciding with the launch of a new website for the brand.