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Marie Brizard to launch yuzu liqueur

French liqueur brand Marie Brizard is to capitalise on the growing interest in Japanese ingredients with the launch of No. 17 Yuzu, a yuzu-based liqueur.

Marie Brizard is to launch a yuzu liqueur
Marie Brizard is to launch a yuzu liqueur

Set for global launch in December 2017, the 20% abv liqueur is produced from an infusion of the fruit’s juice and essential oils.

Price is yet to be confirmed, and it is expected the product will be available to global customers from launch next month.

Marie Gentil Lethier, Marie Brizard quality and R&D director, said the described the product as “very high-end”.

“It came from the R&D department,” she said, confirming the yuzu liqueur was not developed alongside bartenders despite the interest shown in Japanese products.

“We really wanted a product that offered a lot of flavour in just one drink.”

The product launch was announced at a Marie Brizard workshop exploring citrus fruits, a bartender education initiative part of the Marie Brizard Masters cocktail competition taking place in Bordeaux today (22 November).

Marie Brizard liqueurs is the headline brand in the eponymous drinks group Marie Brizard Wine & Spirits, which reported consolidated net sales of€104.3m in the third quarter 2016, up 1.9% – excluding currency impact – on the same period in 2016.

The No. 17 Yuzu is one of the first products to be released since the Marie Brizard announced a brand refresh and back redesign, unveiled at IAADFS Duty Free Show of the Americas in 2016.

 

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