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Grey Goose and Selfridges partner for personalisation
Bacardi-owned vodka brand Grey Goose has teamed up with retailer Selfridges to offer customers a “bespoke” personalised Martini gift box this Christmas.
The gift box features a pair of Martini glasses, olive picks and a cocktail recipe booklet
Each gift set features a pair of Martini glasses, olive picks and a cocktail recipe booklet presented in a crafted wooden box, which can be engraved with a personalised message on the lid.
In addition to the gift box, a 1.5ml limited edition Grey Goose La Nuit des Étoiles bottle is also available to purchase at Selfridges.
Emma Fox, director of Grey Goose Europe, said: “This year we want to make Christmas extraordinary. This is a truly special time of year and we know that our consumers are seeking something unique.
“With a personalised gift you can surpass the expectations of your loved ones, and this is at the heart of our brand – going beyond everything we do.”
Terry Threlfall, wine and spirits buying manager at Selfridges, added: “The demand for personalised gifts continues to grow every year and is always at the core of Selfridges’ Christmas product offer.
“We’re therefore delighted to be working with Grey Goose who have created a stunning personalised gift set that will hit the spot with many spirits connoisseurs.”
The Martini cocktail gift boxes are available for personalised engravings in Selfridges London Oxford Street at an RRP of £64.99 until Monday 2 January.
Selfridges Manchester Trafford Centre and Selfridges Birmingham Bullring are also offering the gift boxes in store from 26 November until 31 December.
In August this year, Grey Goose opened the doors of its opulent French manor brand home in Cognac to members of the public for the first time, offering luxury stays for US$1,800 per person.