European Bartender School debuts UK campaign
The European Bartender School (EBS) has unveiled a new nationwide advertising campaign targeting prospective students in cities across the UK.
The campaign includes mobile video advertising on music streaming service SpotifyCoordinated by independent agency Media Agency Group, the long-term campaign combines digital, mobile and radio advertising with out-of-home ad formats.
The campaign marks a first major UK marketing push for EBS, which has been dedicated to training people to become professional bartenders since 1999.
Activity includes nationwide-targeted mobile video advertising on music streaming service Spotify and radio advertising to “ensure high levels of brand exposure in front of a relevant and targeted audience”.
Universities and high-footfall areas are being targeted by EBS, with a range of outdoor advertising in cities including London, Manchester, Birmingham, Sheffield, Leeds and Nottingham.
Student unions in particular are being highly targeted in order to reach EBS’ ideal demographic, with ad formats now live in some of the country’s leading universities. Ads also feature prominently on the London Underground network.
Head of creative strategy for EBS, Ray Slater Berry, said: “This is the largest offline campaign we’ve ever done. We’re hoping to reach new and wider audiences by exploring different marketing avenues.
“We aim to continue changing the bartending industry for the better, heightening expectations on what it takes to be a bartender.”
Managing director of Media Agency Group, John Kehoe, said: “The EBS required a media campaign that reached its ideal demographic and, following a lengthy period of audience research, we constructed a strategically-planned campaign to allow EBS to reach potential students across a wide range of highly-effective formats.
“By combining mobile, video and radio advertising with other traditional formats, we’ve ensured EBS have all bases covered and speak to prospective students in universities and cities across the UK.”
