Hendrick’s brings ‘virtual bartender’ to hotel

Hendrick’s gin has partnered with luxury hotel The London Edition to present H.O.T.E.L. – Hendrick’s Ocular Tool for Extraordinary Libations – a virtual in-room bartender.

Guests staying in one of the 12 suites at the five-star hotel are invited to enjoy a virtual cocktail class led by global Hendrick’s ambassador, David Piper.

The experience begins with a medley of bottles and a book placed on the suite’s drinks trolly, which, when opened, comes to life with apparition of Piper who then guides them through the serve instructions.

The serves, Inspector Gimlet and Caught by the Fizz, are signature cocktails created by the hotel’s bar manager, Davide Segat, which are also available in the Punch Room.

Hendrick’s UK ambassador, Ally Martin, said: “At Hendrick’s we aim to offer our consumers experiences that are exceptionally unusual. The H.O.T.E.L. gives guests a surprising and unexpected twist to the classic mini bar experience, allowing them to re-create a bar-worthy cocktail all from the comfort of their own room.”

Lance Perkins, director of bars at The London Edition, added: “The standard of offerings in hotel bars has become extremely high and unique, that’s why at The London Edition we’re always aiming to go the extra mile to offer something different – this time, extending that experience to the hotel suite.

“It is a pleasure to partner with Hendrick’s who share those same high standards and a unique personality, allowing us to co-create new and interesting experiences for our guests. It is not every day that guests can experience their own virtual bartender in their room.”
The H.O.T.E.L. will be available across 12 of the suites at The London Edition until the foreseeable future.