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Glenfiddich unveils Experimental Series ad
Glenfiddich is aiming to explore “the extremes of human intellect” with a “bold” global advert for its new single malt range, Glenfiddich Experimental Series.
The new 60-second film supports the Glenfiddich IPA Experiment
Developed by creative agency Space, the new 60-second film supports the Glenfiddich IPA Experiment – the first expression in the series; the “world’s first” single malt whisky finished in India Pale Ale (IPA) casks.
The film, titled The Experimental Series, “explores the extremes of human intellect” by showing how mastering an art “allows an individual the freedom to truly experiment”.
By using “stark” imagery, a “bold” visual style and an “intense” rhythmic soundtrack, the advert aims to portray how the Scotch whisky brand is “re-writing the whisky rulebook” with its new range.
The film launched online yesterday, and is set to make its first TV debut on Sky in the UK on 8 November during Sky Atlantic’s Westworld.
It will appear across TV, cinema and digital channels in key markets in Europe, Asia and America over the next six months.
The Experimental Series is intended to be the “centrepiece” of a campaign for the Glenfiddich Experimental Series that includes social media, shopper, PR, experiential and on-trade activation.