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English Whisky Company rebrands range
The English Whisky Company has unveiled new packaging designs for its portfolio, at the same time as rebranding its ‘Classic’ and ‘Peated’ expressions.
The English Whisky Company has renamed two of its core expressions
The company’s ‘Classic’ whisky has been rebranded as ‘The English Original’, while its ‘Peated’ whisky is now named ‘The English Smokey’.
Both expressions feature new bottle designs, which are said to emphasise the “hand-crafted nature of the whisky, its Norfolk provenance and English heritage”.
Original and Peated are the only expressions in the group’s range to currently feature the designs, but the look will eventually be rolled out across its full portfolio.
Design agency Breeze Creative was appointed to create the new look for whiskies produced by The English Whisky Company, which was established in 2006.
“We have invested a lot of time in rediscovering our distillery and our values, said Andrew Nelstrop, owner of The English Whisky Company.
“Much has changed in the world of whisky over the last decade and we now have a far stronger voice, relevance and sense of identity in our rebranded packaging.”
The English Whisky Company creates its malt whiskies at Norfolk-based St George’s Distillery – touted as the first and oldest whisky distillery in England.