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Disaronno wears Etro for 2016 edition

Liqueur brand Disaronno has continued its fashion-focused limited edition Icon partnerships with an Etro-designed bottle for 2016.

Italian liqueur Disaronno has partnered with Etro for 2016

Set to be showcased during this week’s TFWA World Exhibition & Conference, the limited edition Icon bottle is clad in a signature Etro paisley print for the festive season.

The design draws inspiration from Etro’s Autumn/Winter 2016 collection, which references the paisley print throughout.

For the second time, the now-annual Disaronno designer collaboration will be available in six mini formats. Available in three-packs, each bottle features a coordinated design.

Disaronno has previously partnered with fashion houses Moschino, Versace and Roberto Cavalli.

“There is always a huge amount of hype surrounding each year’s new launch, and it’s something our partners, retailers, and consumers get very excited about,” said international sales director, Domenico Toni.

“The Disaronno Icon bottles are perfectly suited for travel retail, with their strong shelf appeal , collectability factor and unique design all being key sales drivers. The previous three icon editions have all achieved better than expected results in travel retail and we anticipate another successful year for Disaronno wears Etro.”

The limited edition 50cl bottle is available from the beginning of October in major travel retailers about the world.

A portion of proceeds from the Icon collection releases is donated to the charity Fashion 4 Development, a United Nations-backed organisation that aims to fight poverty by developing the textile trade in Africa.

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