Bombay Sapphire kicks off ‘Grand Journey’

Bombay Sapphire has launched ‘The Grand Journey’, a series of experimental taste and sensory events inspired by the 10 “botanical locations” used to create its gin.

The Grand Journey is inspired by the 10 botanical locations used to create Bombay Sapphire

Created by the House of Bombay and event company The Robin Collective, the six-city tour will take place from October to December 2016 and aims to “re-invent and challenge conventions of taste”.

The Grand Journey is inspired by the 10 “botanical locations” used to create Bombay Sapphire including Antwerp, London, Madrid, Barcelona, Berlin and Amsterdam.

The one-hour experience will include short theatrical performances and is hosted by a train guard who explores each botanical location reveal a different flavour and tell a new story.

On board the train, an array of serves created by The Robin Collective includes orris root mist and colour-changing palate cleansers.

The serves and taster dishes will be presented in a multi-sensory manner, with moving images projected onto the surrounding walls and music, fragrance and lighting to match the individual offerings.

John Grieveson, global VP Bombay Sapphire, said: “Bombay Sapphire is known for supporting and enabling artists to express beauty in any medium. The Grand Journey is an exquisite physical manifestation of our passion and an homage to the arts.

We are truly excited to be bringing this event to Europe in the hope that it will inspire bright and curious trailblazers who are transforming the very way we see the world.”

The tour arrives in London on 17 October and will be located at The Bike Shed on Old Street.

Last month, Bombay Sapphire unveiled a global trade advocacy initiative called The Glasshouse Project, which aims to inspire bartenders to “push the boundaries of modern cocktail creativity”.