Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers

Smirnoff

Smirnoff-Cider-TractorSmirnoff Cider kicked off the Bank Holiday summer vibes early by surprising Londoners with its large, raspberry-coloured tractor, as it toured at landmarks including Westminster Bridge and Piccadilly Circus to celebrate the vodka-cider hybrid drinks offering from the brand.
The #SmirnoffTractor, which took to London’s streets from 25- 26 August, encouraged members of the public to share an image of the tractor on social media for a chance to win up to 10 cases of the product for them and their friends.
The Smirnoff tractor also landed at Broadway Market, London Fields on 25 August and Spitalfields Market, East London on 26 August, to hand out free samples to those over the age of 18.

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