Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers

Tequila Herradura

Tequila-Herradura-Sound-of-SmoothnessTequila Herradura Ultra has unveiled a new global creative campaign, “Sound of Smoothness”, featuring visualised sound frequencies, to bring its liquid to life.
The Brown-Forman-owned brand has paired together mesmerising visuals and upbeat audio to illustrate Ultra’s “smooth” quality. The cymatic approach is a blend of “science and art”, depicting sound frequencies reverberating through the crystal-clear Tequila suspended above a speaker.
The campaign, which will roll out across global markets throughout 2016, includes partnerships with streaming services Hulu and Spotify, and social channel Foursquare.

Leave a Reply

Subscribe to our newsletter