Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers


beringiceSwiss vodka brand BeringIce has partnered with the Qatar Goodwood Festival to host a bar at the annual UK horse racing event. The BeringIce bar, situated at the Richmond Enclosure, was open for the five-day Sussex race meeting from 26-30 July.
The bar served up signature cocktails including Passionfruit Martinis, Espresso Martinis, and Vodka Peach Sparklers. BeringIce also sponsored the one-mile, four-furlong BeringIce Gordon Stakes, in which Ulysses, ridden by jockey Andrea Atzeni, took first place and prize of £56,710. Total prize money was £98,370. The partnership represented a “significant investment” for the brand, which saw its branding in the ring, online, and on the racecourse.

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