Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers

The Scotch Malt Whisky Society

SMWS-personality-testThe Scotch Malt Whisky Society (SMWS) has partnered with a psychologist to create the Flavour Behaviour Test, a psychometric assessment that supposedly matches personality types to whisky flavours.
The online test was created using the results of a six-month international scientific study carried out by Dr Adam Moore, a psychologist and research scientist based at the University of Edinburgh, and the SMWS, which saw volunteers answer a personality test and rate 12 core flavours found in whisky.
Dr Moore discovered correlations between personality and flavour preferences, and used these findings to create an algorithm that analyses answers to the online Flavour Behaviour questionnaire.
To take the test, visit

Leave a Reply

Subscribe to our newsletter